Inside this free guide

✓ Why pricing based on costs alone is costing many businesses profit

✓ The 9 factors that influence what customers are willing to pay

✓ How to identify which pricing factors apply to your business

✓ Real examples from both product and service businesses

✓ Reflection exercises to uncover opportunities to improve margins

✓ A simple framework to build more confidence in your pricing decisions

This guide is for you if...

    • You struggle to explain or justify your prices with confidence
    • You suspect you're undercharging but aren't sure what to do about it
    • You find yourself competing on price instead of value

Meet Kayla

Kayla Medica helps small business owners develop pricing strategies that are practical, defensible and profitable.

With a background in product marketing and pricing, she has worked across a range of industries helping businesses better communicate value, increase confidence in their pricing and move away from competing on price alone.

She is also the author of a book on product marketing and runs the Mehdeeka Pricing Masterclass for small business owners.