Pricing Masterclass - Melbourne Nov 26, 2025

Not in Melbourne? Select your city to get updates on when a masterclass is available near you! 

Pricing is more than just the price. If your product or service is meeting a real market need, but growing your customer base is slower than expected or customers are saying yes too quickly and you're worried you're leaving money on the table, it might be your pricing. 

Pricing is how you present your price, including all of the information, positioning, and value proposition presented alongside it. This is on your website, in your sales decks, and even verbally or in-person if you have a product on a shelf. 

Get your pricing right, and you unlock your full potential to grow, scale, and attract the right customers.

This one-day, fully catered masterclass covers:

Standard pricing models and which one is right for you

How positioning impacts your pricing and other influencing factors

The relationship between value propositions and price

Discounting, communicating price increases, and other pricing changes

Language selectivity and matching your ideal customer profile

Practical activities and discussions, with an end-of-day task to revisit your website's pricing page and how you could make instant improvements to it. 

Melbourne workshop details:

Venue - Sanders Place, 11-15 Albert Street, Richmond

Time - 9:15am doors open for 9:30 start, until 4pm

More details will be sent in a confirmation email

What past attendees have to say about the workshop: 

"Since Kayla empowered me to solve this last week, we're now signing clients faster than I can onboard them - including on the new project offering!" - Marie, founder of Newsary

"A workshop with Kayla was an invaluable investment for our team to better understand all lenses of pricing and provide clarity on what to focus on. Kayla is incredibly talented, professional and great to work with." - Alex, CEO of Mojo Crowe

"I would recommend this masterclass to any founders who are struggling to navigate either a SaaS product or services and just really understanding the way in which your product fits into pricing and strategy" - Nakshathra Suresh, services-based founder

"I'd recommend this pricing masterclass to anyone who has reviewed their pricing and never quite understood why it hasn't landed with a customer, it's the mix of the theory and the revision of that theory but then also the practical application in a calm, friendly setting" - Jack Chivers, product lead

Who this masterclass is for

If you're the person responsible for running pricing experiments, such as the founder of a startup, a GTM team member, product manager, or small business owner, you'll find this masterclass relevant. 

Mehdeeka has a focus on SaaS businesses and products, however services and physical products are also covered in this masterclass.