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The Mehdeeka Method 10-Week Course (Virtual) | September 2026 Intake

The Mehdeeka Method 10-Week Course (Virtual) | September 2026 Intake

$1,100.00 AUD
$1,100.00 AUD
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  • 🎯Build your own product marketing playbook
  • 💬Learn how to turn customer and product insights into clear positioning and messaging
  • 🖥️Learn through 10 x 90 minute live sessions with your cohort once a week
  • 🤝Build practical PMM experience, not just theoretical knowledge
  • 👥Learn, share and build alongside a small cohort of marketers
Day

A practical 10-week course for marketers who want to build strong product marketing foundations and learn how to make an impact in a product marketing role.

Delivered live online over 10 weeks, The Mehdeeka Method takes you through the fundamentals of product marketing while you build a product marketing playbook you can put into practice in your own organisation.

Across the course, you’ll learn how to understand your product and its value, bring together insights from across the business, build stronger alignment between product, marketing, sales and customer success, and turn those foundations into better positioning, messaging and customer-facing work.

Rather than learning product marketing in theory, you’ll work through the Mehdeeka Method step by step and finish with a tangible Product Marketing Playbook you can continue to use and build on after the course.

Your Google Meet link and further course details will be included in your purchase confirmation.

Session Dates

  • Session 1: Tuesday 15 September 2026, 3:30pm to 5:00pm (AEST)
  • Session 2: Tuesday 22 September 2026, 3:30pm to 5:00pm (AEST)
  • Session 3: Tuesday 29 September 2026, 3:30pm to 5:00pm (AEST)
  • Session 4: Tuesday 6 October 2026, 3:30pm to 5:00pm (AEDT)
  • Session 5: Tuesday 13 October 2026, 3:30pm to 5:00pm (AEDT)
  • Session 6: Tuesday 20 October 2026, 3:30pm to 5:00pm (AEDT)
  • Session 7: Tuesday 27 October 2026, 3:30pm to 5:00pm (AEDT)
  • Session 8: Tuesday 3 November 2026, 3:30pm to 5:00pm (AEDT)
  • Session 9: Tuesday 10 November 2026, 3:30pm to 5:00pm (AEDT)
  • Session 10: Tuesday 17 November 2026, 3:30pm to 5:00pm (AEDT)

Format

Live virtual workshop via Google Meet

Best suited for

Junior marketers, aspiring product marketers and businesses looking to upskill their marketing team

View full details

Learn how to actually do product marketing

Product marketing can be a difficult career to break into. There’s plenty of theory out there, but far fewer opportunities to learn how product marketing actually works inside a business.

The Mehdeeka Method is designed to bridge that gap.

Over 10 weeks, you’ll work through the fundamentals of product marketing and learn how to apply them in practice, building your own product marketing playbook along the way. You’ll also spend the final two weeks focused on turning what you’ve learned into your next career move.

This course, delivered live online over 10 weeks, covers:

  • Understanding the role of product marketing and where it fits within a business
  • Gathering insights from customers, the market and internal teams
  • Defining your audience and understanding their jobs, pains and gains
  • Building positioning, messaging and value propositions
  • Creating a product marketing playbook that brings your foundations together
  • Applying those foundations across launches, content, sales enablement and the customer journey
  • Building the confidence to work cross-functionally and demonstrate PMM impact
  • Preparing your resume and interview approach for product marketing roles

September 2026 course FAQ

Where is the masterclass?

The masterclass will be delivered over Google Meet.

Why ten sessions?

Product marketing is best learned by doing, not crammed into a couple of intensive sessions.

The course is spread over 10 weekly one-hour sessions so you have time to learn each part of the Mehdeeka Method, apply it to a real product or business, and build your product marketing playbook as you go.

The weekly format also gives you time to put what you’re learning into practice between sessions, ask questions and get feedback, while still fitting the course around your day-to-day work.

What do I need to prepare?

You don’t need any prior product marketing experience or specific materials to take part.

Before the course begins, have a think about a product or business you’d like to use as the basis for your product marketing playbook. You’ll use this throughout the 10 weeks to apply what you’re learning and build out your playbook as you go.

Who this course is for

This course is designed for junior marketers who want to build their product marketing skills, as well as marketers working in areas like content, growth, brand or generalist marketing who want to transition into a product marketing role.

It’s particularly suited to marketers who don’t have an experienced product marketer to learn from and want a practical, structured way to understand how product marketing works and build hands-on experience.

The course is also suitable for businesses looking to upskill a junior or generalist marketer into product marketing, rather than hiring a dedicated PMM.

What people are saying about the Mehdeeka Method

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